Masterfoods USA, M&M’s Initial Assignment: M&M’s brand group had booked an eight-page insert in Martha Stewart Kids Magazine’s Christmas Issue and they didn’t have creative. The client needed to jump start seasonal candy sales and promote their new web site called “Bright Ideas.” Solution: The Magazine Works team met with the client and proposed a creative approach. Within 48 hours we had written copy, designed a layout and contacted the magazine for premium placement. We identified models, contracted with a photographer and an illustrator and had spreads to the client for approval the third day thus insuring we would deliver film to the publication by the closing date. Result: There were only 300,000 registered members of the “Bright Ideas” web site prior to the insert and a million new members after the insert ran. Seasonal candy sales increased from Thanksgiving to Christmas. Subsequent Assignment: A gift with purchase book to promote the use of the M&M’s, Snickers, Milky Way and Dove lines. Solution: The Magazine Works team created a story book / cook book and won the assignment based on concept. We encouraged the client to have well-known children’s authors tell stories about the different holidays; we included word games, crafts and activities to entertain children and suggested a softer sell. Result: All 500,000 books were distributed before December 15th and The Magazine Works was hired to do a similar book for Easter distributed through Simon Malls across the country. In addition, The Magazine Works created a special edition of the book for exclusive distribution in CVS.