Miller Beer Assignment: With microbreweries and line extensions entering the market every quarter, the Miller Beer brand group needed something to remind consumers about their beers. Solution: After researching the market, The Magazine Works proposed an eight-page newspaper placed on bars, people could take while enjoying a brew. The editorial mix was made up of pure entertainment features. Result: Consumers stuck with Miller Beer and tried more of their specialty products. In focus groups, Miller Beer was perceived as more hip than many competitors.